OnePlus
OnePlus History
OnePlus was founded on December 16, 2013 by former Vice President of Oppo, Pete Lau and Carl Pei. According to the Chinese government's documentation, the only institutional shareholder in OnePlus is Oppo Electronics. Lau denied that OnePlus was a wholly owned subsidiary of Oppo and stated that Oppo Electronics and not Oppo Mobile (the telephone manufacturer) is a major investor in OnePlus and that they are "in talks with other investors". The main purpose of the company was to design a smartphone that could balance advanced quality with a lower price than other phones in its category, believing that users would "not be satisfied" with lower quality devices produced by other companies. Lau explained that "we will never be different just to be different." All that needs to be done is to improve the current user experience in everyday use and has also shown that it has wanted to be "Muji in the technology industry" and underlines the focus on high quality products with simple and user-friendly designs. Lau's affiliation with the Oppo N1 platform, OnePlus has entered into an exclusive license agreement with Cyanogen Inc. to base the Android distribution of its products on a variant of the popular custom ROM CyanogenMod and use its brands outside of China.The company presented its first unit, OnePlus One, on April 23, 2014. In December 2014, OnePlus, along with the release of OnePlus One in India exclusively through Amazon, announced its intention to establish a presence in the country planning to open 25 official walk-in service centers throughout India.
In April 2014, OnePlus Han Han served as product ambassador to mainland China. [11]
On 9 March 2014, the company expanded its activities to the European Union [12]. In July 2018, OnePlus serves the following 34 countries and regions: [13] Australia, Austria, Belgium, Bulgaria, Canada, China, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hong Kong Kong, Hungary, India , Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, the Netherlands, Poland, Portugal, Romania, Spain, Slovakia, Slovenia, Sweden, the United Kingdom and the United States.
The invite system and its discontinuation
The first phones were only available through a system where customers had to sign up for an invitation to purchase the phone at irregular intervals. The system was considered necessary for the young company to handle high demand. OnePlus closed the invitation system with the launch of OnePlus 3 on June 14, 2016. Announced through an interactive VR launch event, OnePlus 3 was originally offered for sale in the VR app itself. OnePlus announced the event as the world's first VR procurement experience. The phone was put up for sale later that day in China, North America and the EU on OnePlus website and in India at Amazon India."Smash the Past" campaign
On April 23, 2014, OnePlus launched the "Smash the Past" campaign. The campaign asked selected participants to destroy their phones on video in an attempt to buy OnePlus One for $ 1 (US). Due to the confusion, several videos of unelected users, which falsely fought and destroyed their phones before the launch date of promotion, were published.The campaign has been severely criticized for environmental waste and security issues due to batteries and telephone components that present potential hazards to participants who destroy their phones. OnePlus allowed the winners to donate the old phone. There were 140,000 competitions entries with 100 winners.
Warranty rejections
OnePlus A yellow display tape problem at the bottom of the screen that affects some devices was not covered by the warranty. A similar problem has been reported for Oppo Find 7 and Oppo Find 7a and Oppo covered by the warranty.Ladies First
On August 13, 2014, OnePlus hosted a contest to give those difficult-to-find guests to their female forum members. Users were asked to post a picture of themselves with the OnePlus logo, the photos would be shared in the forum and could "like" by other forum members. The hours after being announced, the campaign was interrupted due to sexual consequences in the electoral process. OnePlus said some rogue employees created the campaign.Ban in India
On December 16, 2014, the High High Court of India and Delhi banned the import and sale of OnePlus One phones in India following a lawsuit from Micromax as it has exclusivity for cyanogen software OS mobile phones in India.On December 21, 2014, the ban on the import and sale of the unit in India was lifted. The device continues to be sent with the Cyanogen OS; However, a custom version of Android was released specifically designed by OnePlus and called OxygenOS, which allows you to sell OnePlus devices later in India.
Cease of operations in Indonesia
OnePlus has made its products available in Southeast Asia for the first time and is working with Lazada Indonesia on January 23, 2015 and is expected to expand throughout the region all year round.In June 2016, OnePlus decided to retire from the Indonesian market due to local rules for imported 4G smartphones limiting OnePlus 2 sales. After-sales support such as warranty claims and repairs for OnePlus One and X has been taken over by PT Multi Mobile Indonesia.
OnePlus 2 launch invite issue
Before the launch of OnePlus 2, OnePlus assured customers that getting invitations would be easier and the phones would be sent much faster than OnePlus One. But in public apology, Carl Pei has admitted that the company has "launched" the launch and that "OnePlus" has begun to send significant volumes [the week of September 10, 2015], almost a month after the targeted shipping date Home.OnePlus customer support
OnePlus customer support has received widespread criticism. In 2017, the company increased the number of customer support staff and added local language support.OnePlus 2 software updates
Despite promising 24-month software updates and telling consumers that OnePlus 2 would be updated for Android 7 "Nougat", it was eventually confirmed that this should not have happened as you left the device on the old Android 6.0.1.OnePlus USB-C cable
After several weeks of customer complaints at OnePlus and Reddit forums, Google engineer Benson Leung showed that the USB-C cable and the USB-C-Micro USB adapter offered by OnePlus did not meet the USB specification. The co-founder of OnePlus, Carl Pei, on November 26, 2015, admitted that the cable and adapter did not comply with the USB specifications and offered refunds (though not for cables provided with the OnePlus 2 phone)OnePlus Product
OnePlus One
The company's first product was the expected OnePlus One. It was inaugurated on April 22, 2014 and was proclaimed "the 2014 flag killer". One had comparable and somewhat better features to other flagship phones this year, while being sold at a significantly lower price of $ 299 for the 16 GB version or $ 349 for the 64 GB version. One also debuted the infamous invitation system, which ensured that the company did not take more orders than it was able to send.OnePlus One had several minor hardware issues at launch, which were allegedly corrected in subsequent batches of the phone.
OnePlus 2
OnePlus 2 was the successor to the company's first very successful phone. It was inaugurated just over a year after One, July 27, 2015. It was greatly promoted as "Flagship Admirer 2016". There were very high expectations for second-generation OnePlus phones, partly because the company had managed to create a high level of advertising for the next phone. One of the marketing channels used was the YouTube technical reviewer MKBHD, to which a device was sent, which it analyzed in detail until the launch.OnePlus 2 had specifications that were comparable to other flagship phones of the time, including the highly acclaimed Qualcomm Snapdragon 810, although OnePlus had decided to exclude an NFC chip as it did not consider mobile payment as an important feature at that time. The phone was also one of the first Android devices to have a USB-C port on the old micro USB port.
OnePlus X
OnePlus X was OnePlus access to the cheap phone market, 5 inches instead of One and 2 is 5.5 inches. The phone was presented on October 29, 2015. The phone was sold at $ 249 and consisted mainly of the same internal components a year and the old OnePlus One, but had an AMOLED display.OnePlus 3
OnePlus 3 was presented on June 14, 2016. The 3 were the company's first "metal unibody" phone. The phone was launched with Qualcomm Snapdragon 820, 6GB RAM and 64GB UFS 2.0 memory. The phone was well considered by critics, especially for its low price and high specifications.OnePlus 3T
OnePlus 3T was presented on November 15, 2016 as a secondary update to the still relatively new OnePlus 3. The update consisted of using a newer SoC; Qualcomm Snapdragon 820 was replaced with Snapdragon 821. A larger battery, 64 or 128 GB storage space and a 16 MP front camera were also introduced. The phone was launched in the US on November 22, 2016 and in the EU on November 28, 2016.OnePlus 5
OnePlus 5 was launched on June 20, 2017. It was launched with Qualcomm Snapdragon 835, a dual-lens configuration, up to 8 GB of RAM and up to 128 GB of storage. It was released in two colors: Midnight Black and Slate Gray. A third limited edition color, Soft Gold was released on August 7, 2017. Another special edition was launched on September 20, 2017 in collaboration with Castelbajac.OnePlus 5T
OnePlus 5T was presented on November 16, 2017 as a successor to OnePlus 5. It has the same Qualcomm Snapdragon 835 SoC and storage capabilities as its predecessor. Notable features include a 6: 9 "6" larger screen, a new "Face Unlock" face recognition method and an improved dual lens camera.OnePlus 6
OnePlus opened forums for OnePlus 6 in April 2018 and launched the unit on May 17, 2018 with sales from May 22, 2018. The phone especially has a waterproof display (although not classified with IP code) and entirely glass design. Smartphone was the first company to offer a 256 GB integrated memory variant. At the launch, OnePlus committed to opening five new OnePlus Experience stores in India as well as 10 new service centers.OnePlus 6T
OnePlus 6T was launched on October 29, 2018. It was launched with Qualcomm Snapdragon 845, a dual-lens configuration, up to 8 GB of RAM and up to 256 GB of storage. It also has a 6.41 "19.5: 9 AMOLED display with OxygenOS In-Display fingerprint sensor based on Android 9 Pie. The camera has a" Nightscape "mode that uses a longer exposure time to take better pictures poor lighting conditions.OnePlus has created the Guinness World Record title of "Most People Who Discard a Phone at the Same Time" at the launch of OnePlus 6T.
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