Indri - Xiaomi released its first smartphone in August 2011 and quickly gained market share in China to become the largest smartphone company in the country in 2014. At the beginning of Q2 2018, Xiaomi was the fourth producer of smartphone market, leads the largest market, China and the second largest market, India. Later, Xiaomi developed a wider range of consumer electronics, including an ecosystem of smart home devices (IoT).

Xiaomi has 15,000 employees in China, India, Malaysia, Singapore and expands to other countries, including Indonesia, the Philippines and South Africa. According to the Forbes magazine, Lei Jun, founder and CEO, has an estimated net worth of $ 12.5 billion. He is the eleventh richest person in China and the 118th in the world. Xiaomi is the fourth most valuable technology launch in the world after receiving investors $ 1.1 billion. USD, making Xiaomos valuation more than $ 46 billion USD.

Product Smartphone Xiaomi

Xiaomi produces many products. It mainly produces smartphones running on their own version of MIUI Android firmware. Observers suggest that part of Xiaomo's rapid success is based on its ability to differentiate into the Android universe. The company has increased its range; Its smartphones include: Mi Series, Mi Note Series, Mi Max Series, Mi Mix Series and Redmi Series. Redmi Note and MI mobile phones are two different products from two different companies. As mobile phones, Xiaomi has started selling portable devices, mobile accessories and appliances such as televisions and speakers. In 2018, it sold tablets, laptops, and smart home devices.

Xiaomi operates on a vertically integrated model that allows the company to sell hardware at cost or below to attract users and make money by selling content. Hugo Barra, a former Google manager who served as Vice President of Xiaomi from 2014 to 2017, characterized the organization as "an Internet and a software company far more than a hardware company".

Xiaomi also maintains low or near-invoice prices by keeping most of its products on the market longer, eighteen months ahead of the six-month rule followed by many smartphone companies. This strategy enables Xiaomi to exploit the price reductions of the main components of its products. It allows the company to sell hardware with specifications that are comparable to advanced devices at a fraction of the cost.

The business version of the Android operating system, MIUI leather, with its design, app market and features, has created a community of users, which is a vital part of Xiaomi's customer base and contributes to the operation of the company against market knowledge. This ecosystem represents a huge source of revenue, as stated in 2015, when platform sales reached $ 750 million.

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